You've got a design in mind, you've found an artist you're following online, but before you book that consultation, there's a big, practical question you need to answer: "How much is this actually going to cost?"
Understanding tattoo pricing can be confusing for a first-timer. In this 2025 guide, we'll break down how artists charge, what a realistic budget looks like for a first tattoo, and why investing in quality is the most important decision you'll make.
First, let's start with the most important saying in the tattoo industry: "Good tattoos aren't cheap, and cheap tattoos aren't good."
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How Tattoo Pricing Works
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The Shop Minimum: The first number you need to know is the "shop minimum." This is the absolute lowest price a professional studio will charge for any tattoo, no matter how small or simple. It covers the cost of a new, sterile setup (needles, ink, gloves, sanitation supplies) and the artist's time. In a professional studio, the shop minimum is typically $100 to $150. So, even if you just want a tiny heart, you will be paying the minimum.
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Priced by the Piece: For most small-to-medium-sized tattoos that can be completed in a single sitting (which is ideal for a first tattoo), the artist will quote you a flat price for the finished piece.
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Hourly Rate: For large, multi-session pieces like a sleeve or back piece, artists charge an hourly rate. In a major city like Portland, a reputable artist's hourly rate in 2025 can range from $150 to $300+, with highly in-demand, world-class artists charging even more.
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Realistic Price Ranges for a "First Tattoo"
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The "Tiny" Tattoo (e.g., a small symbol, initial on a wrist):
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Even for something that takes 15 minutes, you will always pay the shop minimum.
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Expect to pay: $100 - $150.
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The "Palm-Sized" Tattoo (A classic first size, on a forearm or bicep):
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For a piece about the size of your palm with a moderate amount of detail, you're looking at 1-2 hours of work.
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Expect to pay: $200 - $450.
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The "Hand-Sized" Tattoo (A more substantial forearm piece):
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For a more significant first tattoo, about the size of your full hand, you're likely in the 2-4 hour range.
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Expect to pay: $400 - $800+.
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Don't Forget to Budget for These Two Things!
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1. The Tip
This is a crucial and often forgotten part of the cost. It is standard etiquette in the service industry to tip your tattoo artist.
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The standard tipping range is 15-25% of the total price. For a $300 tattoo, that's an extra $45-$75. Always factor this into your budget. Cash is always the preferred method for a tip.
2. The Aftercare
Your tattoo is a significant financial investment. Protecting that investment during the healing process is non-negotiable. Skimping on aftercare is like buying a brand-new car and never changing the oil. You should also budget for a high-quality, professional aftercare system.
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Our No Pain Tattoo Aftercare Bundle costs a tiny fraction of what your tattoo will, but it is essential for ensuring your art heals perfectly and doesn't require an expensive touch-up down the line. It's a small but critical part of your overall investment.
The Verdict: For a great first tattoo from a professional artist, you should expect to budget at least $200-$400, plus a tip. Remember, you are paying for a permanent piece of custom art from a skilled craftsperson who has spent years honing their trade.
Don't look for the cheapest option. Look for the artist whose work you truly love, and then save up for it. A few extra weeks of saving is nothing compared to a lifetime of wearing a beautiful tattoo you can be proud of.