Commissioning a tattoo means paying an artist to create an original design specifically for you—not choosing from existing flash, not adapting a reference image, but directing the creation of something that didn't exist before. It's a different kind of transaction than most purchases, and the clients who navigate it best are the ones who understand what the process actually involves.

What commissioning is and isn't

A commissioned tattoo is a custom piece made for a single client. The artist creates original artwork—concept, composition, style, detail—based on direction you provide. What it isn't is the client dictating every element and the artist executing exactly what was described. The best commissioned work comes from a genuine creative exchange: the client brings the concept and the direction, and the artist brings the execution.

This distinction matters because clients who approach commissions expecting the artist to produce a precise technical reproduction of something they've described are often disappointed. Artists bring their own vision, aesthetic, and problem-solving to the work. That's the point. If you want exactly what you pictured, you're looking for a design service; if you want the best possible version of a concept executed by someone skilled in their specific approach, you're commissioning art.

The process from first contact to needle

Most commissions begin with an initial consultation—in person, by email, or through a booking form, depending on the artist. At this stage you explain what you want: the subject, the placement, the rough size, the style you're drawn to, and any references you're using for inspiration. The more specific you can be about what you actually want (versus what you don't want), the better the brief.

After the consultation, most artists will ask for a deposit. This is standard and non-negotiable at any reputable shop. Deposits are typically non-refundable—they compensate the artist for design time and hold your appointment date. They're usually applied toward the final session cost. Expect to pay anywhere from $50 to a few hundred dollars depending on the artist's pricing structure and the scope of the piece.

Design development happens next, and the timeline varies widely. Some artists present concepts a few days before the appointment; others work entirely up until session day and show you the design at the start. The latter is more common than clients expect. If seeing the design in advance matters to you, clarify this during consultation—not after the deposit is paid.

Most artists offer one or two rounds of revisions on the design concept. What they're not offering is unlimited changes or a complete redesign based on a new direction. Revisions should be refinements to an agreed direction, not a new brief.

How to give useful reference

The most common mistake clients make when commissioning is providing reference of exactly what they want the tattoo to look like—often a screenshot of someone else's tattoo. This puts the artist in the position of copying rather than creating, which most reputable artists won't do. It also shortchanges you: you're paying for original work, not a reproduction.

Better reference use separates style, subject, and mood into different images. Find examples of the artist's style you want applied. Find reference for the subject itself (a specific plant, animal, imagery). Find something that captures the mood or feel you're after. Then present these separately with clear explanation of what each reference is communicating. “I want the rendering style from this piece, the subject from these botanical illustrations, and the overall feel of this” is far more useful than “make something like this.”

Copyright and ownership

In most jurisdictions, the tattoo design belongs to the artist who created it. You have the right to wear it on your body. You don't have the right to reproduce it on merchandise, sell prints of it, or use it commercially without the artist's permission. The artist retains copyright even after you've paid for the tattoo. Most clients don't encounter this as a practical issue—but it's worth understanding, particularly if you're thinking about using the design for anything other than your skin.

What makes a commission go well

Clients who get the best results from commissions brief clearly, give useful reference, trust the artist's execution once the direction is agreed, and don't try to micromanage every detail of a design made by someone whose visual judgment they hired. Artists who do their best commissioned work are the ones who have enough trust from the client to make decisions without constant approval. That trust is earned through clear communication upfront—and through the client doing enough research to book someone whose existing work they genuinely respect.

Michael Hollman
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